Build a connected customer journey based on empathy and trust with SAP C/4HANA, a suite of industry-leading cloud solution portfolios, and SAP C/4HANA Foundation to help your business innovate, integrate, and be agile.

Turn anonymous visitors into loyal customers.
• Create seamless customer experiences and onboarding
• Provide the data privacy and trust customers demand
• Eliminate data silos for better contextual marketing
• Offer customers transparency and control, while addressing GDPR compliance

Treat marketing as a trusted source of business.
• Personalize customer experience across your business
• Build customer trust to develop ongoing relationships
• Optimize marketing to drive revenue and cost
• Drive demand and growth for B2B marketers

Provide a superior and personalized omni-channel commerce experience.

• Benefit from using a single commerce solution
• Support all go-to-market models
• Leverage industry-specific capabilities
• Realize a fast ROI with prebuilt integrations
• Exceed expectations with built-in flexibility

Improve sales with better selling experiences.

• Save time and guesswork to accelerate sales
• Guide sales reps through quotes and contracts fast
• Model and manage sales territories and incentives
• Embrace the future of selling

Make service the heart of your customer experience.

• Create a unified service experience
• Develop an elite team of skilled experts
• Deliver the next generation of self-service
• Capture and understand customer feedback